Live-ops teams are using web-based events to accelerate launches, reduce production costs, and ship content across all platforms from a single build.

Long-running events that connect multiple deep mini-games through a single progression raise the ceiling on engagement and retain players.

Pixel Flow!'s unique conveyor belt sort puzzles and solid integration of the sort subgenre's emerging playbook have helped it achieve explosive growth.

Rollic Games expands its deep catalog of sort apps with the soft launch of Sort Factory!

Toy Blast introduces a Zuma-style mini-game, Lily's Garden lets players choose their daily level completion goals, and Gossip Harbor offers a multi-day IAP that awards a key item for the app's collection season.

This year's top core strategies include adding alternative gameplay modes to expansions, reworking progression to reduce grind, and introducing bidding systems for rare cosmetics.

Kingshot, Dark War Survival, and Last Z Survival achieve the biggest breakouts of 2025—and strengthen strategy's rise as the leading core genre.

WWE SuperCard, Royal Rush, and Star Wars: Galaxy of Heroes all introduce expansions with alternative gameplay modes.

Why some celebrity ads fall flat, which AI tools scale ad output, and how playables continued to evolve in 2025.

This year’s top casino strategies include unifying live ops to deepen engagement, raising the stakes of key features to amplify their impact, and broadening engagement with team events by adding solo goals.

Bingo Voyage, MONOPOLY! Bingo and Top Tycoon all entered the 100 highest-grossing casino apps in 2025, breaking a trend of legacy casino apps dominating the market.

Bingo Blitz releases a card-dueling competition, Coin Master adds a merge mini-game that emulates a popular event from merge apps, and Jackpot Master blends casino and casual mechanics into a mini-game.