Banks
Feature Summary
When players spend currency, a certain amount of their currency spent is deposited into a bank-like-feature. Banks are often themed as piggy banks, vaults, reserves, or bank buildings.
The most common bank system has a max amount that it can store, depending on different variables.
Typically, players unlock and collect the coins of a bank by making a purchase or by spending premium currency (as is the case in most Puzzle examples). The cost of unlocking the bank may scale based on the number of times a player has purchased the bank or the amount of coins in the bank.
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Impact Analysis
Banks are typically used to drive first time purchases and transactions (and less so to drive revenue due to their low price per transaction).
Somewhat surprisingly, there are no bank features that were recently a Revenue Driver in any of the reports since 2018 (Revenue Drivers were added to the reports in 2018). There have been many references to them in Market Watches.
Looking at Slotomania’s IAP packages, however,the 5th, 6th, 7th, and 9th largest transaction driver in this top grossing app are are bank-related packages.
Slotomania’s Top IAP Packages (3/6/2019)
|
Name |
Price |
Rank |
|
Mini Package |
$1.99 |
1 |
|
Advanced Package |
$4.99 |
2 |
|
Pro Package |
$19.99 |
3 |
|
Deluxe Package |
$9.99 |
4 |
|
Break Piggy Bank |
$19.99 |
5 |
|
Break Piggy Bank |
$5.99 |
6 |
|
Break Piggy Bank |
$11.99 |
7 |
|
Jumbo Package |
$99.99 |
8 |
|
Break Piggy Bank |
$2.99 |
9 |
|
Lucky Spin |
$4.99 |
10 |
In Candy Crush Saga, “Piggy Bank” is the 10th most transacted package (as of 3/6/2019).
|
Name |
Price |
Rank |
|
Extra Moves |
$0.99 |
1 |
|
Extra Lives |
$0.99 |
2 |
|
10x Gold Bars package |
$0.99 |
3 |
|
Extra Moves |
$0.99 |
4 |
|
Extra Moves |
$0.99 |
5 |
|
Lollipop Hammer |
$1.99 |
6 |
|
15x Gold Bars Package |
$1.99 |
7 |
|
50x Gold Bars package |
$4.99 |
8 |
|
Extra Moves |
$1.99 |
9 |
|
Piggy Bank |
$2.99 |
10 |
|
Color Bomb |
$0.99 |
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Variations
In Casino, there are many different variations of banks but the most popular system is when players spin and a percentage of their spend goes into a bank. Once the bank is full, players must make a purchase to unlock the bank (e.g. Vault in Caesar Slots).
In Puzzle, the most popular system has players earn a primary currency when leveling up … and then use that currency to unlock the bank (e.g. Piggy Bank in Candy Crush Saga).
Here are some other variations ...
Casino
- Play & Purchase: Vault in Caesar Slots
- Play & Purchase with Free Collect: Golden Piggy Booster Pack in DoubleU Casino
- Level Based Subscription: Piggy Bank Subscription in Ellen’s Road to Riches and the December 2017 Casino Report
- Limited Edition: Piggy Bank in Bingo Pop
- Level & Purchase: Piggy Pinata in Slotomania
- Play & Collect-to-Unlock: Pop the Piggy in Jackpot Party
- Spin & Collect or Continue with Daily Reset: The Bank Job in Cashman Casino
- Spin, Collect, & Purchase: Piggy Bank in Heart of Vegas
Puzzle
- Level, Unlock with Currency or Purchase: Piggy Bank in Candy Crush Saga (also see VIP Gift Bag in Candy Crush Saga).
Price Points
There are many different price points across Casino but the first purchase is typically small, like $2.99 to $4.99. Once a player makes a first purchase, the price is often increased.
Casino
|
App |
Type |
New User Price Point |
Previous Elder Price Point |
Elder Price Point |
|
Caesar Slots |
Feature |
$3.99 |
$14.99 |
$11.99 |
|
DoubleDown |
Feature |
$6.99 |
N/A |
$6.99 |
|
Slotomania |
Feature |
$2.99 |
$5.99 |
$11.99 -> $19.99 after purchase |
|
Heart of Vegas |
Event |
N/A |
||
|
Viva Slots |
Feature |
$4.99 |
N/A |
$4.99 |
|
Ellen's Road to Riches |
Feature |
$4.99 |
N/A |
$4.99 |
|
Bingo Pop |
Event |
$2.99 |
N/A |
$2.99 |
|
Vegas Downtown Slots & Words |
Feature |
$2.99 |
$3.99 |
$5.99 |
|
DoubleU Casino |
Feature |
N/A |
In Puzzle, players can either unlock the bank by spending a primary currency or with a direct purchase.
Puzzle
|
App |
Type |
Previous Price Point |
Current Price Point |
Min Currency Awarded |
|
Candy Crush Saga - Piggy Bank |
Event |
N/A |
$2.99 |
30 |
|
Candy Crush Saga - VIP Gift Bag |
Feature |
N/A |
1 Gold Bar, 1 Color Bomb |
|
|
Candy Crush Soda Saga |
Feature |
$5.99 |
$7.99 |
50 |
|
Candy Crush Soda Saga - Golden Tickets |
Feature |
N/A |
75 Gold Bars, 9hrs of 5 Unlimited Boosters, 25 Boosters |
|
|
Candy Crush Jelly Saga |
Feature |
N/A |
$2.99 |
50 |
|
Gardenscapes |
Event |
N/A |
$2.99 |
3,000 |
|
Homescapes |
Event |
N/A |
$5.99 |
7,000 |
|
Fishdom |
Event |
$3.99 |
$2.99 |
30 |
|
Farm Heroes Saga |
Feature |
$1.99 |
$2.99 |
30 |
|
Word Crossy |
Feature |
N/A |
50 |
|
|
Toon Blast |
Event |
N/A |
$2.99 |
300 |
|
Bubble Witch 3 |
Feature |
N/A |
$2.99 |
30 |
Fill Rates
Fill rates, Caps, and Segmentation changes based on app … below are a few examples of how games deal with three core aspects of the feature.
Casino Fill Rates
|
App |
Cap |
Fill Rate |
Fill Rate Segmentation |
|
Caesar Slots |
Based on player level |
Scaling |
XP, Store, and VIP Levels |
|
DoubleDown |
Yes |
Unknown |
Unknown |
|
Slotomania |
Based on player level |
Variable |
XP, Store, and VIP Levels |
|
Heart of Vegas |
Yes |
Spin Goals |
Unknown |
|
Viva Slots |
Not Apparent |
Scaling |
XP Level |
|
Ellen's Road to Riches |
Yes |
Factor of time & spins |
Spinning vs Non-spinning |
|
Bingo Pop |
Yes |
Unknown |
Unknown |
|
Vegas Downtown Slots & Words |
Not Apparent |
Scaling |
XP Level |
|
DoubleU Casino |
Yes |
% of coins for 1k spins |
Fixed |
Puzzle Fill Rates
Most features in Puzzle have a cap to the amount a player receives. All fill rates are fixed, based on level difficulty and Stars earned, percentage of score, or percentage of currency earned.
|
App |
Cap |
Fill Rate |
Fill Rate Segmentation |
|
Candy Crush Saga - Piggy Bank |
60 |
Fixed |
|
|
Candy Crush Saga - VIP Gift Bag |
50 Gold Bars, 6 Color Bombs, 3 Wrapped Candy, 2 Lollipop Hammer, 1 UFO |
Fixed |
|
|
Candy Crush Soda Saga |
100 |
Fixed |
|
|
Candy Crush Soda Saga - Golden Tickets |
2nd Deal Unknown |
Fixed |
|
|
Candy Crush Jelly Saga |
50 |
Fixed |
|
|
Gardenscapes |
5,000 |
Fixed |
|
|
Homescapes |
12,000 |
Fixed |
|
|
Fishdom |
50 |
Fixed |
|
|
Farm Heroes Saga |
50 |
Fixed |
|
|
Word Crossy |
4,500 |
Fixed |
|
|
Toon Blast |
500 |
Unable to verify |
Unable to verify |
|
Bubble Witch 3 |
50 |
Fixed |
Reward & Savings
Casino:
See spreadsheet or details
Puzzle:
See spreadsheetfor details
Piggy Bank Events
Both Casino and Puzzle Piggy Bank events are stacked with other participation and sale events.
Casino:
Only 2 events were noted Heart of Vegas’ Piggy Bank, and Bingo Pop’s Piggy Bank
Puzzle:
All Piggy Bank mechanics are marketed as ‘Events’, but run concurrently with no ‘off days’. The only exception was in Toon Blast, which held a Piggy Bank event that truly ended.
In general, Piggy Banks are seen running concurrently with no break in between events. This tactic could run the risk of desensitization, which in psychology is the diminished emotional responsiveness to stimulus after repeated exposure.
Collected Piggy Bank currencies do not reset after timer runs out and are available to players the next event. On the Playrix support page, the Gold Reserve for Gardenscapes/Homescapes says, “You can save up and buy coins multiple times while the offer is on. If you fail to buy or save up the amount of coins needed before the offer ends, don't worry, all the coins you've saved up will be available during the next offer”. The risk of this tactic, with events running concurrently, is that it can reduce the motivation for players to make the purchase within the timeframe