Privacy Policy

Privacy Policy

Liquid and Grit LLC (“L&G,” we” or “us”), value our users and guests and respect your concerns about online security and privacy. This Privacy Policy governs your use of the L&G website (the “Website”) and hosted service made available at (and any subdomains thereof), all linked pages operated in connection with such hosted service, related software, any other information or materials provided by L&G, and all other elements related to the Website and the hosted service (collectively, the “Service”). Our Privacy Policy is intended to provide you with information about how L&G collects and handles Personal Information (defined below) about you on the Service.

This Privacy Policy is incorporated into the L&G Subscriber Terms of Use (available at www. by this reference. In addition to reviewing our Privacy Policy, you should also read the Terms of Use. Your use of the Service constitutes your agreement to the terms of this Privacy Policy and the Term of Use. By using the Service, you consent to the collection and use of your Personal Information as set forth herein. FURTHER, YOU AGREE TO L&G Terms of Use and Privacy Policy; IF YOU DO NOT AGREE, DO NOT USE THE WEBSITE OR THE SERVICE.

Our Privacy Policy Will Change Over Time

Because we continue to develop the Service and take advantage of technologies to improve the services we provide, our policies will change over time. We may use Personal Information for new, unanticipated uses not previously disclosed in this Privacy Policy. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current Privacy Policy practices. While we will attempt to notify registered users of any material changes in the Privacy Policy by posting a notice on our website or sending an email to the user’s registered email address, it is your responsibility to check for updates to the Privacy Policy and any such update shall be effective even if you do not receive notice of such update.  If you do not consent to the updated Privacy Policy, you can discontinue your use of the Service.  Your continued access and use of the Service will constitute your acceptance of any changes to our Privacy Policy.

What is Personal Information?

Personal Information is information that specifically identifies an individual, such as a name, address, telephone number, email address, or other account numbers, and information about that individual’s activities when directly linked to that person, such as information about his or her use of the Service. Personal Information also includes demographic information, such as date of birth, gender, geographic location and preferences when such information is linked to other Personal Information that identifies you. Personal Information does not include “aggregate” or “anonymized” information. Aggregate or Anonymized Information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use the Service may be collected and combined with information about how others use the same Service. Aggregate Information helps us understand trends and our users’ needs so that we can better consider new features or otherwise tailor the Service.

Personal Information We Collect

We collect Personal Information when an account is created or you contact us for technical support or otherwise for any reason. We may also automatically collect some information, such as your computer’s Internet Protocol (IP) address, your mobile device id, your computer’s operating system, the browser type, the address of a referring website, the time and date of your visit, and various types of “clickstream” information (about your interactions with the Service, such as entry and exit points for the Service, search terms, page views and impressions).

We treat this information as Personal Information if we combine it with or link it to any of the identifying information mentioned above.  Furthermore, we may also collect billing and credit card information in connection with your use of the Service as well as your delivery address, billing address and other payment information.  All such credit card transactions are encrypted and your billing and credit card information is collected and stored by us or a trusted third party. Any third party credit card vendor will be prohibited from using this information for any purpose other than storing the credit card.

Cookies, IP Addresses and URLs

We automatically receive certain types of information whenever you interact with us. For example, when you visit or use the Service, we automatically collect your IP address and the type of browser you use. Information may be automatically collected through the use of “cookies” which are discussed in more detail below.

Cookies are small text files placed on your hard drive by a website when you visit. These files identify your computer and record your preferences and other data about your visit so that when you return to the Service, the Service knows who you are and can personalize your visit. We use cookies to collect information so that we can complete transactions you have requested and improve our Service.  Most browsers automatically accept cookies as the default setting. You can modify the setting to reject cookies or to prompt you before accepting a cookie from the sites you visit by editing browser options. If you decide not to accept our cookies, you will still be able to access those parts of the Service available to the general public but you may not be able to use some of the associated features or services, and you may have a less satisfactory experience.

How L&G Uses and Shares Your Personal Information

We try to provide you with the information you need to make informed, reasonable choices with respect to how the Service uses or shares your Personal Information. L&G uses and shares Personal Information from you in several ways, including:

  • To provide you with news, notes, recommendations and to operate our business and the Service;
  • To send you marketing communications related to our Service, or to the products or services of third parties we have contracted with;
  • With third parties or affiliates of L&G where it is necessary for us to complete a transaction or do something you have asked us to do;
  • With third parties or affiliates of L&G with whom we have contracted to perform services on our behalf (such as hosting our Service online; companies that act on our behalf are required to keep the Personal Information we provide to them confidential and to use the Personal Information we share only to provide the services we ask them to perform); and
  • For other purposes about which we notify you or you give us prior consent.

We may also share your Personal Information in connection with or during the negotiations of a sale, merger or reorganization of some part or all of our business, assets or stock to another company.

Notwithstanding anything to the contrary herein, L&G may disclose such information we in good faith believe that we are lawfully authorized to do so, or that doing so is reasonably necessary to comply with legal process or authorities, to respond to any claims, to protect against misuse, or unauthorized or illegal use of our Website or to protect the rights, property or personal safety of L&G, our users, our employees or the public. However, we will do our best to fight blanket government requests and act in a transparent manner.

We will not share Personal Information about you with any third parties except as described in this Privacy Policy and we do not disclose your Personal Information to unaffiliated third parties who may want to offer you their own products and services unless you have requested or authorized us to do so.

Control of Personal Information

Data Integrity and Purpose Limitation: We will only process Personal Information in a way that is compatible with and relevant for the purpose for which it was collected or authorized by the individual. To the extent necessary for those purposes, L&G will take reasonable steps to ensure that Personal Information is accurate, complete, current and reliable for its intended use.

You can opt-out of receiving communications from us and to view, correct or remove your Personal Information.  However, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and fulfill the purposes outlined in this Privacy Policy.  To contact us directly regarding canceling your account or correcting or removing other Personal Information, please email us at, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time. We will respond to your access request within 30 days. To request removal of your Personal Information from our blog or testimonials, contact us at the email address listed above. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

Use of the Service by Minors

The Service is not intended for use by minors (under the age of 18). Parents and guardians should monitor the use of the Service by minors. Children under age 13 should not use the Service at all. If a child under age 13 submits information through any part of the Service, and we become aware that the person submitting the information is under age 13, we will attempt to delete the information as soon as reasonably possible.

Links to Other Websites

The Service may contain links to other websites. Any Personal Information you provide on the linked pages is provided directly to that third party and is subject to that third party’s privacy policy. We are not responsible for the content or privacy and security practices and policies of websites to which we link. Links from the Service to third parties or to other sites are provided for your convenience. We encourage you to learn about their privacy and security practices and policies before providing them with Personal Information.

Any ads or social media features either hosted by a third party or hosted directly on our Website are governed by the privacy policy of the company providing such ad or social media features.

Around the World

To provide you with the Service, we may store, process and transmit information in the United States and locations around the world - including those outside your country. Information may also be stored locally on the devices you use to access the Service.

Service Development


Our Security Practices

Except as otherwise set forth in this Privacy Policy, our internal data security policies restrict access to customers’ Personal Information to authorized employees or contractors for L&G’s business purposes only. Our employees and contractors are bound by L&G’s policies that require them to maintain the confidentiality of our users’ Personal Information. Employees and contractors who violate these requirements are subject to disciplinary action, up to and including termination and legal prosecution. We maintain some physical, electronic, and procedural safeguards that are designed to guard our users’ Personal Information. While we take reasonable efforts to guard Personal Information we knowingly collect directly from you, no security system is impenetrable. As a result, while we strive to protect your Personal Information, L&G cannot ensure or warrant the security of any information you transmit to us, and you transmit such information at your own risk.

Recourse and Enforcement

L&G periodically assesses and reviews our Service and Website to verify that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, properly implemented and accessible. We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Information.

Liquid and Grit LLC
PO Box 829
Ross, CA 94957

If a complaint or dispute cannot be resolved through our internal process, or if, after contacting us, we fail to adequately address your concern, we agree to refer unresolved privacy complaints to an alternative dispute resolution provider.

US-Swiss Safe Harbor

L&G complies with the U.S. – Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from Switzerland. L&G has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program please visit and view our certification at


This privacy policy may be amended from time to time consistent with the requirements of applicable international and US Privacy laws. We will post any revised policy on this Website.

Last Updated: November 16, 2016