Celebrity ads with strong narratives, humor, and related in-game content perform better than traditional ads that play it safe.

Coin Master innovates on chain offer events by offering rows of prizes that players collect by stopping a moving selector. Meanwhile, Cash Frenzy blends team events with pachinko mechanics, and Bingo Frenzy adds a sliding puzzle mini-game.

Bingo Frenzy’s Wings & Whims is one of only a few bingo rooms released in the past six months that offers mechanics that modify bingo cards during gameplay. This room offers powerful boosts that players collect by daubing spaces, which keeps anticipation high and significantly accelerates reward cadences.

Big Fish Casino offers respins where a horizontal prize wheel spins above the reels and awards payouts when prizes land above respin symbols. Plus, Jackpot World introduces free spins that enhance a subsequent respin bonus, and Cash Frenzy adds a machine with a Pachinko board above the reels.

In Jackpot World’s New Year Funfair, respins use three different symbols to add a variety of enhancements for a subsequent player choice bonus. Because each respin symbol modifies each bonus differently, the respins have an unpredictable outcome that creates an open-ended sense of anticipation.

Hybrid monetization generates higher revenue per player than other monetization methods, but only 40% of apps use it.

Our User Growth experts discuss why playable ads are so successful, what their KPIs actually mean, and how to innovate on the competition’s successful ads.

Disney Solitaire, which delivers basic solitaire gameplay and features Disney characters throughout its UI and scene-decoration progression, is SuperPlay’s first release since Playtika acquired the studio in September 2024.

Magic Sort! has slowly climbed the charts since its April 2024 release, ranking as the 31st highest-grossing casual app as of January 30, 2025. Unlike other sort apps, Magic Sort! increases difficulty by introducing inventive hazards rather than simply adding extra containers.

Phase 10's Dragon Block adapts Tetris’ arcade-style gameplay into a puzzle mini-game with mechanics that appeal to players who prefer card games, such as low-pressure, turn-based gameplay, and long collection progressions.

Royal Match introduces a pinball-style mini-game where players shoot balls at objects to reduce their health until they’re cleared. Meanwhile, Match Factory releases its version of the puzzle genre's most successful type of mission event, and Toon Blast adds a physics-based carnival mini-game.

Partnering with actors from popular shows and movies lets apps evoke valuable IP without securing a licensing agreement.