How you represent players’ progress within events and features can have a huge impact on engagement. To illustrate the best ways to visualize progress, this month’s video insights dig into leading research on goal-setting and motivation.

Level features have the highest average revenue impact of any casino feature type (+6.1% MoM), the second-highest median impact (+4.8% MoM), and a relatively low standard deviation (±9.2%).

Design mechanics that give level features room to grow.

Add decisions and immersion without disrupting play

Pick'em and player choice bonuses have moderate revenue impacts but outperform other frequently released bonuses like wilds, collections, and extra reels/lines/pays.

A sophisticated approach to collection item shops.

Clubs drive engagement by fostering social presence—and social pressure—with collaborations, competitions, chat, and exclusive reward systems.

Collection features have the second highest average revenue impact (+4.7% MoM) and highest median revenue impact (+1.8% MoM) in the casual market, with a standard deviation of ±15.5%. Collections were the third most frequently released feature type in the past 12 months.

The top-grossing core apps released just seven mini-game features in the past 12 months, with varying results. That said, mini-games have the fourth highest average revenue impact and second highest median revenue impact of all feature types—potentially suggesting an untapped opportunity to drive revenue.

Create optional but consequential goals for mini-games

This month’s video insights examine a pair of content and mission releases in the core app Bloons TD 6 that helped increase revenue +33% 3Wo3W.

Missions and collections are the two most frequently released features in casino apps, but missions substantially outperform collections.