Collections generate strong revenue when they offer collectible utility, integrate with other progression systems, or incorporate popular IP.

Long time frames, rotating live ops, and expensive IAPs enhance the impact of content unlock events.

Yarn Loops quickly climbs the puzzle charts by combining two popular sort trends: yarn-collecting and conveyor belt-driven shooting.

Moon Active aims to reinvigorate the Family Island IP by transforming it into a narrative-driven merge-2 experience.

My Singing Monsters releases a unique expansion where players earn points to unlock characters and customize a concert. Meanwhile, UNO! introduces limited-time collectible sets during its ongoing seasonal collection, and Match Factory adds a merge-2 mini-game.

Clash Royale reignited growth in 2025 by accelerating live ops, reworking its economy, and launching new content.

Tying a multi-layered progression to all active live ops drives widespread engagement and spend.

Where Winds Meet follows up the IP's console launch with a faithful mobile adaptation, offering martial art-inspired combat, comprehensive movement systems, and customizable difficulty.

FunPlus turns Isaac Asimov's Foundation novel series into a space-themed 4X app, sustaining a top-40 strategy ranking since launch.

Brawl Stars introduces a new cosmetic progression, Clash Royale adds its first seasonal collection, and PUBG Mobile offers a blind box event.

A single Twitch creator helped reaccelerate Clash Royale’s growth during its World Tournament—while Supercell scaled UA to amplify the momentum.

Hiding daily gifts within live ops during major events encourages frequent engagement across features and events.