Fortnite’s Licensed UGC Subcontracts Sponsored Content to Player Creators
April 30, 2024
Licensed UGC assets can increase revenue and UA—but only as a supplement to UGC systems that are already successful. Licensed UGC systems require strict creator guidelines, monetization strategies, and separate ecosystems. As a result of these content restrictions, licensed UGC systems function more like subcontracting hubs that allow developers to sell access to player creators.