Why some celebrity ads fall flat, which AI tools scale ad output, and how playables continued to evolve in 2025.

This year’s top casino strategies include unifying live ops to deepen engagement, raising the stakes of key features to amplify their impact, and broadening engagement with team events by adding solo goals.

Bingo Voyage, MONOPOLY! Bingo and Top Tycoon all entered the 100 highest-grossing casino apps in 2025, breaking a trend of legacy casino apps dominating the market.

Bingo Blitz releases a card-dueling competition, Coin Master adds a merge mini-game that emulates a popular event from merge apps, and Jackpot Master blends casino and casual mechanics into a mini-game.

Promoting web stores in-app incentivizes web purchases, timing content updates with price increases lessens backlash, and combining IAPs and in-app ads maximizes monetization.

Why apps with strong in- and off-app communities achieve higher ARPDAU—plus best practices for soft launches and post-launch success.

Popular casino trends deepen progressions, layered bonuses ramp up anticipation, and turning near-wins into bonus upgrades keeps players motivated.

Jackpot Friends emulates mechanics from popular puzzle apps, Jackpot World introduces unique win zones, and Cash Frenzy incorporates a connect-and-win system into a Halloween-themed machine.

Seasonal collections explode in popularity, connecting live ops ramps up engagement, and adjacent genres reignite mini-game performance.

Tasty Travel leads the expanding merge-2 space, Magic Sort becomes the king of the sort genre, and Color Block Jam achieves one of the strongest growth spurts of any casual app.

Travel Town introduces limited-time collection sets, Family Island adds upgrade mechanics to its collection season, and Angry Birds 2 reintroduces space-themed mechanics from an older Angry Birds title.

Web store VIP and loyalty programs increase web store UA, retention, and spend, but only 6 of the 136 top apps we analyzed have such programs.