Call of Duty: Mobile adapts an old PvPvE title into a standalone expansion mode, aiming to capture the resurgent interest in extraction shooters.

MapleStory: Idle RPG adapts the IP's 2D MMO roots into a heavily automated mobile RPG, quickly emerging as a top 10 RPG.

Ratchet & Clank returns to mobile as a colorful and quirky arena shooter.

Marvel SNAP introduces an expansion with faction-based abilities and decks, Archero adds a tower defense mode with merge mechanics, and Brawl Stars reworks its battle pass reward system.

Higher economic volatility can drive ARPDAU by incentivizing large bets, while more stable wallets support higher DAU and longer engagement.

Core apps succeed with gachas tied to the main loop, while casual and casino apps perform best with event-based gachas—but all rely on strong mitigation mechanics to sustain engagement.

Bingo Frenzy adds dedicated battle passes to its innovative bingo rooms, enhancing the app’s strongest and most consistent revenue driver.

Bingo Blitz lets players daub up to eight bingo cards at once, Cash Frenzy introduces a unique reel set with random enhancements, and Jackpot Master innovates on mining mini-games.

Highly customizable bonuses boost machines' perceived value by letting players tailor bonuses based on what they believe will maximize their returns.

DoubleU Casino introduces a narrative that players unlock through spins. Meanwhile, POP! Slots offers a collaborative social bonus where players spin to reveal prizes, and Wizard of Oz Slots adds a horse race-betting mechanic.

Top apps drive W2E performance by tying rewarded ads to core progression and giving players clear choices between time, currency, and spend.

Live-ops teams are using web-based events to accelerate launches, reduce production costs, and ship content across all platforms from a single build.