Selling exclusive cosmetics directly through machines and offering rewards for getting other players to buy cosmetics creates a secondary avenue for spend.

Cash Frenzy adds a Plants vs. Zombies-inspired social bonus, Cashman Casino introduces a Deal or No Deal-style pick'em, and DoubleU Casino offers respins with several unlockable reel sets.

Exploration-based mechanics can function as deep, sustainable main progressions or as secondary engagement drivers within existing events.

Color Blaze Shooter delivered the second-highest growth rate among top sort apps over the past year, helping it quickly rise into puzzle's top 30.

Temple Run 3 marks the franchise's first mainline release since 2013, offering classic endless runner gameplay with a host of new progressions.

We analyzed 10 payment processors and found that full-service web store providers often strike the best balance between robust functionality and manageable overhead.

Family Island adds a mini-game that blends treasure hunt mechanics with food ordering progressions. Meanwhile, Gossip Harbor introduces a gacha-style mini-game, and Two Dots runs an event that helps players progress in the app's seasonal collection.

In the fastest-growing core subgenres—survival, 4X, and tower defense—mini-game ads that mimic core gameplay generally outperform other creatives.

Call of Duty: Mobile adapts an old PvPvE title into a standalone expansion mode, aiming to capture the resurgent interest in extraction shooters.

MapleStory: Idle RPG adapts the IP's 2D MMO roots into a heavily automated mobile RPG, quickly emerging as a top 10 RPG.

Ratchet & Clank returns to mobile as a colorful and quirky arena shooter.

Marvel SNAP introduces an expansion with faction-based abilities and decks, Archero adds a tower defense mode with merge mechanics, and Brawl Stars reworks its battle pass reward system.