71.1% of notifications from top apps focus on engagement, while just 5% lead to purchase offers.

Toon Blast innovates on a popular racing competition by offering forgiving elimination rules and gradually increasing competitive pressure.

Hollywood Merge's niche fashion-merge concept has helped it break into the top 10 merge-2 apps.

Splash Kingdom follows the fast-growing trend of cannon-based physics apps that have taken over the genre's top 10 in 2026.

June's Journey introduces collectible charms that boost set rewards from the app's seasonal collection. Meanwhile, My Singing Monsters offers a unique treasure hunt mini-game, and Merge Dragons! adds an event with battle mechanics.

4X apps use VIP programs, RPG apps use interconnected gachas, and shooter apps use rare, upgradable cosmetics.

A pivot to difficult levels in 2024 and a wave of breakout apps with novel sorting mechanics have turned sort into casual’s fastest-rising subgenre.

Awarding entries for real-prize sweepstakes based on competitive performance incentivizes players to engage heavily to improve their odds.

CookieRun: Crumble adapts the CookieRun IP into a streamlined idle RPG, achieving strong player growth after launch and settling among the action genre's top 40.

Wall Brawl is Homa's third roguelike tower defense app released since September 2025, signaling a major push from the studio into the competitive tower defense market.

Game of Sultans releases an extensive treasure hunt mini-game, PUBG Mobile offers a cash prize competition based on inviting friends to the app, and WWE SuperCard adds a chest that randomly grants rewards after tapping it.

Slotomania introduces a permanent progression tied to gifting, turning social interactions into a daily reward system.