This month’s video insights examine a pair of content and mission releases in the core app Bloons TD 6 that helped increase revenue +33% 3Wo3W.

Missions and collections are the two most frequently released features in casino apps, but missions substantially outperform collections.

Offer battle passes of different lengths to increase revenue

Slot machines that use fill meters as standalone progressions greatly outperform those that combine fill meters with collections or maps.

Add boosts to keep players motivated after a reset

Casual subgenres that frequently offer cosmetic rewards—adventure, tycoon/crafting, customization, and puzzle and decorate—have the greatest revenue impact from competition events.

This month’s video insights dive deeper into Best Fiends’ Ice Cream Race mini-game.

Give competitive players a strong sense of prestige

Coordinated releases boost revenue and engagement.

This month’s video insights take a deeper look at Clash of Clans’ Magic Items—a set of accelerators that let players choose cards to instantly upgrade.

Mission features that are released simultaneously with new content (equipment, abilities, or heroes) greatly outperform mission features that are released in isolation. This remains true after removing outliers with revenue that exceeds +70%/-40% MoM.*

In this month’s video insights, we examine Bingo Party’s Ace Detective mini-game from the July Casino Report to show how adding a little bit of information to a mini-game can create a more strategic experience and a refreshing break from core gameplay.