Dragon Ball Legends becomes the latest core app to introduce a seasonal collection. Meanwhile, COD: Mobile launches a collaboration with Honkai Impact 3rd, and Mobile Legends offers an anniversary event with real-world rewards.

Bingo Blitz uses episodes of a short drama series as event rewards, continuing an emerging trend of casino apps adding deeper story content.

Coin Master introduces a team exploration event, Jackpot Master adds a mini-game that blends treasure hunt and exploration mechanics, and Bingo Frenzy releases a bingo room where players complete food orders.

Developers can use this framework to match content delivery to their app’s structure, onboarding flow, and content volume.

Tying purchasable bonuses to increasingly difficult weekly challenges gradually raises the investment required to buy bonuses.

Cash Tornado, DoubleU Casino, and DoubleDown all offer bonuses that require players to land symbols to unlock rows of reels.

71.1% of notifications from top apps focus on engagement, while just 5% lead to purchase offers.

Toon Blast innovates on a popular racing competition by offering forgiving elimination rules and gradually increasing competitive pressure.

Hollywood Merge's niche fashion-merge concept has helped it break into the top 10 merge-2 apps.

Splash Kingdom follows the fast-growing trend of cannon-based physics apps that have taken over the genre's top 10 in 2026.

June's Journey introduces collectible charms that boost set rewards from the app's seasonal collection. Meanwhile, My Singing Monsters offers a unique treasure hunt mini-game, and Merge Dragons! adds an event with battle mechanics.

4X apps use VIP programs, RPG apps use interconnected gachas, and shooter apps use rare, upgradable cosmetics.