Flipping successful event formats from similar genres into standalone mini-games can help boost revenue.

Knit Away joins a small but growing niche of successful knitting-themed puzzle apps.

FruitFall!'s genre-blending mechanics, food theme, and skin collection system make it a potential competitor in the merge market.

Royal Match introduces a 1v1 competition with several stages, Phase 10 adds a drop-and-merge mini-game, and UNO! releases a Halloween-themed block puzzle.

The most successful post-launch periods of top apps include loyalty systems, social features, a major ad push, overlapping live ops, and frequent app store updates.

Clash of Clans’ Ranked Battles reworks its PvP into a fair, skill-based mode that rewards performance over grind.

Tiles Survive! integrates base-building, exploration, and relationship systems into a colorful RPG.

Defend the Castle puts a new spin on tower defense by layering in deck-building strategy and nine elemental unit classes

WWE SuperCard launches a tarot-themed expansion, PUBG Mobile releases a collaboration with Skibidi Toilet, and Call of Duty: Mobile adds a daily rotation of multiplayer modes that help players earn exclusive rewards.

Apple Games consolidates game discovery into a single hub, and its shift to engagement-based rankings transforms how apps gain visibility and demands new UA strategies.

House of Fun’s The Collector turns standard card collecting into a race for ownership by introducing scarcity.

Bingo Blitz releases a collaborative bingo room where teammates fill a shared meter to trigger a bonus phase. Meanwhile, Coin Master introduces a tile-revealing mini-game trending in the casual market, and Cash Tornado launches a pet expedition system that grants rewards for completing collection sets.