Adding physics-based intros to video ads and playables increases ad impressions and adds mechanical and visual variety to top-performing mini-game creatives.

An event that produced the app’s highest-ever weekly revenue ended in flat ARPDAU for the season. We tore down Brawl Stars’ mid-game economy to find out why.

Candy Crush Solitaire takes a bold approach to casual solitaire gameplay by introducing a hold mechanic that lets players store the foundation card and freely move it back to the top. While the app uses familiar Candy Crush characters and assets, it adopts a more subdued, modern aesthetic designed to appeal to solitaire players.

Goods Puzzle: Sort Challenge sets itself apart from other match pair apps by having players match items on shelves with multiple rows. By using a combination of playable, misleading, and gameplay-focused ads, the app became the most downloaded match pair app in the past month.

Roblox’s latest event connects several genres of games through an event hub and progression that includes two difficulties of challenges.

Idle Mafia introduces an expansive core-themed mode in which players auto-battle waves of enemies and upgrade equipment for a grid-style backpack mechanic. Plus, an engagement-driven sweepstakes in Lily's Garden and a trending team event in Royal Match.

In December’s Product Design Expert Panel, we discussed why web store adoption rates vary by market, the best practices for VIP programs, and how to use web store–exclusive content to drive players to web stores.

In December’s Growth Marketing Expert Panel, we discussed why TikTok-style street interviews are so effective, how to improve close-up ads, and how micro-influencers can help—or hinder—campaigns.

WWE SuperCard adds an expansion mode in which two players compete by placing cards on a grid to control spaces and score points. Plus, a timed tile-match mini-game in Cookie Run: Kingdom and controllable heroes in Clash of Clans.

Temporary abilities drive record-breaking revenue, progressions for skin collection incentivize skin purchases, and deep social features raise the ceiling on spend.

Web-based VIP programs use in-app links to drive web store traffic, team events boost revenue in several top apps, and city-building events offer new avenues for spend.

Cash Frenzy replicates a quest event style that has seen major success in several top puzzle apps. Plus, a club battle event in Coin Master and a tile puzzle mini-game with ingredient mechanics in Bingo Party.