Subscriptions account for up to 49% of IAP revenue in top-grossing games, but only 18% of games use them.

Monetization teams can use end-of-game offers when players lose levels, break streaks, or fail events—but they aren’t the best fit for every player type.

Bingo Blitz adds bingo cards with slot machines that spin when players daub spaces. Meanwhile, Cash Frenzy offers a maze mini-game, and Cash Tornado introduces a board game with two stages.

Adding collaborative mechanics to the casual market’s most successful mission format boosts Coin Master’s revenue by 18.7% WoW.

Royal Match leads the casual market in retention by offering a generous economy and puzzles that are just challenging enough to keep players engaged.

DoubleDown introduces symbols that players land to dress up a character, which boosts the value of prizes during a bonus. Meanwhile, Lotsa Slots lets players gamble their bonus winnings on a roulette wheel, and POP! Slots adds a cooperative heist mini-game.

Offering a mix of slow- and fast-paced bonuses creates dynamic machines that appeal to both of slots’ primary player types.

Wild Candle Spin’s Carnival Tycoon channels the classic RollerCoaster Tycoon franchise by having players manage and expand a theme park while engaging in coin-looter gameplay.

Claire’s Chronicles offers a fresh take on TriPeaks solitaire gameplay by incorporating unique hazards into levels, weaving a mystery narrative into level milestones, and pairing a map progression with decorative customization.

Family Island releases a chain offer that combines free, paid, and engagement-based rewards. Meanwhile, Phase 10 adds a competitive pinball mini-game, and Roblox launches a global competition with a $1M cash prize.

In a global event, players attempt special levels to vote on which unique hero the community receives.

The best soft launches offer polished core loops, target regions next to T1 countries, and use a single event to build momentum for a global release.