Beginning in 2024, Apple will require developers to provide reasons for using certain APIs—creating new risks for developers and closing some of the last loopholes for user tracking. In July 2023, Apple released a list of restricted APIs, which Apple calls “required reason APIs,” alongside a list of valid reasons that allows developers to use these APIs in their apps.

Brawl Stars’ Mega Pig revamps the app’s main club content to introduce a non-competitive reward progression and a less grueling schedule. These systems help make Mega Pig more approachable than Brawl Stars’ previous main club content, Club League.

Town management sim Isekai: Slow Life has held a spot in the top 40 RPGs by integrating progressions and narrative elements into most of its features. Plus, Reverse: 1999 maintains a place in the top 100 RPGs with tactical card-based battles and an ambitious story.

Scatter Slots’ Clans includes one of the first permanent club progressions we’ve seen in a casino app. Clans draws on mechanics and RPG themes from the core market by having club members work together to defeat weekly sets of bosses in order to level up their club.

Cash Frenzy’s Ghost Town features a haunted house mini-game in which players frighten characters to earn rewards. Plus, a bubble shooter-style mini-game in Cashman Casino, a wheel spin tournament in DoubleU Casino, and more.

Apps can greatly increase ATT and GDPR opt-in rates by displaying pre-prompts before Apple’s mandatory ATT consent prompts. Pre-prompts are dialogues that apps can show before asking users whether or not they want to allow apps to track their data. Marketing company Adjust has achieved ATT opt-in rates as high as 65% by using informative pre-prompts before mandatory dialogues. This is much higher than the industry average, which is about 37% for gaming apps and as low as 15% for other app verticals.

Jackpot World’s Fiesta Smash with Magical Paradise features pets that offer unique bonuses. Plus, a boxing bonus in Cash Frenzy, a fishing tournament in Huuuge Casino, and more.

Huuuge Casino’s Nick’s Monsters is a character-based machine that strongly incentivizes players to complete its progression multiple times. It achieves this by offering unique bonuses for each of its five characters and awarding a final bonus once players complete the progression five times. To extend engagement with each character, the machine requires players to complete the progression with their current character before switching to another.

Mini-games are trending across markets due to their ability to drive user acquisition, engagement, spend, and retention. Our Mini-Games Toolkit analyzes how to successfully target each of these behaviors by changing five key design components: mechanics, gating, progressions, rewards, and themes.

Build Master: MarsVille rose to the top 50 casual apps in September by combining a unique bridge-building mini-game with 4X-inspired base-building. Plus, Block Jam 3D entered the top 50 puzzle apps with an innovative blend of traffic jam puzzles and 3D match-3 mechanics.

Angry Birds Friends’ Islands Tours is the app’s second single-player mode in less than a year, following shortly after Redecor released its first major single-player progression. This suggests that single-player modes are a growing trend in competitive apps. Single-player features give competitive apps more control over the first-time user experience, ensure that players don’t run out of content, and allow players to progress regardless of their performance in competitions.

TikTok offers a highly engaged audience, strong user targeting, and lower CPM than ads on other social media platforms, as well as robust tools that help brands partner with creators and adapt user-generated content for ads.