Affiliate marketing targets the growing number of players who aren’t convinced by traditional advertising, boosts social media presence, and drives web store traffic.

Apple’s new EU policy forces apps to choose between external payments and Apple’s IAPs—a non-starter for major publishers, but perhaps a glimpse of something better to come.

Events that accelerate collection progress give players a chance to finish difficult seasons—and spend more while they're at it.

Tasty Travels' culinary themes and popular playable ad help it rise into the 30 highest-grossing puzzle apps.

Barbie Merge Mystery is Rollic's first licensed title, offering a merge-to-renovation gameplay loop and light storytelling that's supported by iconic Barbie characters and items.

Two Dots has players participate in four events to earn tickets for a cash sweepstakes. Meanwhile, Harry Potter: Hogwarts Mystery introduces a gardening expansion, and Merge Mansion lets players craft their own boosts.

Our Monetization Expert Panel discussed how emotion drives end-of-game offer purchases and how the player’s journey influences the pricing, timing, and content of such offers.

Create strong challenge systems by integrating challenges deeply into core engagement loops, awarding cosmetics that showcase users’ achievements, and facilitating social interactions in- and off-app.

MARVEL SNAP revamps its core progression by adding packs that are guaranteed to award new cards at base game milestones.

Invincible: Guarding the Globe is a squad RPG based on the Invincible comic and animated series, which offers a core loop built around optimizing idle systems.

Sonic Blitz offers a fast-paced card-battler based on the Sonic IP, continuing Rovio's run of Sonic-themed apps since its acquisition by SEGA.

Brawl Stars introduces an expansion mode inspired by traditional MOBAs, including a three-lane map, in-match hero upgrades, and towers that teams must defend. Meanwhile, Call of Duty: Mobile offers a faction event with temporary buffs, and Puzzles & Survival unifies several events through a collection progression.