Cash Frenzy introduces a scavenger hunt where players solve clues to find symbols hidden across the app’s features. Plus, a cooperative mini-game in Cash Tornado and missions that award discounts for an IAP in Lotsa Slots.

Cash Frenzy’s Happy Labor Day expands upon the app’s previous city-building event by introducing building upgrades, idle resource generation, penalties for failing missions, and emphasizing individual progressions over shared progressions. Adding these mechanics gives players more control over their rewards and allows the event to sell IAPs that accelerate progression.

Hexa Sort triggers a rewarded ad when players return to it after minimizing the app or locking their devices, creating minimal friction while massively increasing ad impressions.

Monopoly GO!’s Tycoon Racers event used an AR filter mini-game, TikTok influencers, and Facebook giveaways to increase revenue, downloads, and DAU by 33%, 6.8%, and 6% 5Do5D, respectively.

Jackpot World introduces a bonus in which symbols reveal a numerical value and combine horizontally to form a multiplier. Plus, a social bonus progression in Big Fish Casino and an innovative reel set in Cash Frenzy.

Cash Frenzy’s Zombie Gold Rush adapts robust core mechanics into slots gameplay, including character selection, battles, and a survival-themed bonus. The machine supports these mechanics by including three progression types and drives spend by selling additional spins to complete challenges.

We analyzed over 425 chain offers from the past year to find the best designs for each market. We also tore down leading chain offers to see how some apps defy trends to produce massive revenue impacts.

Love and Deepspace brings anime action-RPG combat to the visual novel subgenre, offering an interactive story in which players build romantic relationships between characters. From June to August 2024, it was the highest-grossing and 5th most downloaded interactive story app on the U.S. App Store, and it averaged as the 34th highest-grossing simulation app during its first eight months.

Subway Surfers City is a follow-up to 2012’s Subway Surfers, one of the most-played apps ever. The reboot retains the original’s endless runner gameplay and urban aesthetics while introducing many missions, events, cosmetics, and secret areas. The app’s monetization strategy extensively uses W2E ads that enhance rewards across nearly every feature.

Two Dots introduces an event in which win streaks award wheel spins that add prizes to a series of vaults. Plus, four carnival-themed mini-games in Tile Busters and a bingo mini-game in Gossip Harbor.

Idle Mafia’s Merge Island adds to the casual trend of cross-genre mini-games by offering complex merge gameplay that includes a long progression, recurring challenges, and collections. The app offers IAPs that affect different aspects of the mini-game, including permanent and temporary boosts, upgradable loot boxes, and banks with multiple tiers, to encourage players to make multiple purchases per event.

Squad Busters sinks players’ wallets by making them spend to open chests after battles and maintain win streaks after losses. Win streaks substantially increase rewards from battles, making up 33%–42% of battle chest rewards for win streak of 10 or more.