Web-based VIP programs use in-app links to drive web store traffic, team events boost revenue in several top apps, and city-building events offer new avenues for spend.

Cash Frenzy replicates a quest event style that has seen major success in several top puzzle apps. Plus, a club battle event in Coin Master and a tile puzzle mini-game with ingredient mechanics in Bingo Party.

Win streaks incentivize spend, unconventional gachas set new trends, and new heroes drive spend when distributed through IAPs and loot boxes rather than battle passes.

Designing playables based on competitors’ ads, using AR filter mini-games, and creating deep crossover events.

Playables are the most successful ad type in mobile gaming, and non-gaming apps can make their own playables by borrowing mobile game mechanics or using simple interactions.

Gold Fish Casino offers respins with cascading symbols, where filling a row with symbols awards prizes. Plus, a machine in Jackpot World with two different modes, and a bonus in my KONAMI where landing symbols awards hidden prizes above the reels.

This report highlights 2024's biggest insights for slots designers, including how purchasable bonuses boost engagement, how fast-paced competitions drain players' wallets, and how core-inspired mechanics distract players from their spending.

Candy Crush Saga launches a collaboration with the Warcraft IP, allowing players to join teams and compete in a tournament to earn individual and team prizes. Plus, a tile-clearing mini-game in Gossip Harbor and a collection season with narrative elements in Harry Potter: Hogwarts Mystery.

This report highlights 2024's biggest insights from the casual market, including how unlockable IAPs get players invested in purchases, the underused potential of multi-stage missions, and the increasing depth of mini-games.

Partnering with actors from popular shows and movies lets apps draw on IP without securing a licensing agreement.

Chain offers are the most popular and successful IAP trend across gaming markets. Non-gaming apps can follow gaming’s model by starting with free rewards, using finite chains, and experimenting with reward cadences.

We tore down Monopoly GO!’s mid-game economy to see how it uses reskinned events that are tied to core gameplay to create 8–10 event encounters daily.