Tying a multi-layered progression to all active live ops drives widespread engagement and spend.

Where Winds Meet follows up the IP's console launch with a faithful mobile adaptation, offering martial art-inspired combat, comprehensive movement systems, and customizable difficulty.

FunPlus turns Isaac Asimov's Foundation novel series into a space-themed 4X app, sustaining a top-40 strategy ranking since launch.

Brawl Stars introduces a new cosmetic progression, Clash Royale adds its first seasonal collection, and PUBG Mobile offers a blind box event.

A single Twitch creator helped reaccelerate Clash Royale’s growth during its World Tournament—while Supercell scaled UA to amplify the momentum.

Hiding daily gifts within live ops during major events encourages frequent engagement across features and events.

Bingo Frenzy introduces a room with expanded bingo cards, Bingo Blitz adds a competitive 2v2 bingo room, and Slotomania offers a daily raffle that awards a full set of collectibles for the app's seasonal collection.

Bingo Frenzy spent two years optimizing its core loop and monetization systems before scaling UA, driving 118% DAU and 104% MAU growth 6Mo6M.

Letting players save earned bonuses for later to upgrade their value creates a compounding progression that drives deep investment into base game spins.

Cash Frenzy adds a respin progression that requires players to fill reels several times, Caesars Slots offers respin symbols that spin individually, and POP! Slots introduces a non-reel machine that uses pick'em mechanics.

Image ads outperform overall, but successful creatives are genre-specific: sparse banners dominate slots, hypercasual gameplay succeeds in coin looters, and win-focused playables lead in bingo.

Royal Match introduces three-round tournaments with fast-paced 1v1 matches, encouraging intense, extended play sessions.