Using engagement rather than skill for competition features

Caesars Slots’ Long John’s Treasure Map offers an extremely novel base game in which players spin a mini reel set to land directional arrows that move a character across a game board. Instead of traditional pay lines, the machine uses symbols on the board to award currency and bonuses.

Players spin to move a character across a game board. Landing on certain spaces awards prizes and bonuses, while falling off the side of the board restarts players from the beginning. Reaching the end of the board awards a jackpot.

A high ratio of free rewards makes purchase offers seem more valuable.

After the release of the Endless Marathon purchase event, Toon Blast's revenue grew 21% MoM and 19% 2Mo2M. Endless Marathon usually runs for 1–4 days with 1–7 days between each release.

Upgradeable accelerators speed up the midgame and add strategy

After the release of the Artifact Hall collection feature, Lords Mobile's revenue grew 22% 2Wo2W. Free and purchasable chests award artifacts that grant permanent boosts. Players can spend resources to level up artifacts and enhance their boosts.

Milestone rewards and social mechanics drive engagement

After the launch of Daily Bonus, POP! Slots' revenue was 7% MoM and 10% 2Mo2M. Players log in on consecutive days to unlock a series of rewards, including prize wheel spins at milestones. Players earn additional currency for each in-game friend they have.

Using familiar mechanics to create novel experiences

Roaming wilds appear on both sides of the reel set and move across the reels with each spin. Landing two wilds on the same position creates a multiplier wild, and landing a multiplier wild in a cash zone triggers a prize wheel spin.

Using heroes to unlock content drives engagement