Playables are the most successful ad type in mobile gaming, and non-gaming apps can make their own playables by borrowing mobile game mechanics or using simple interactions.

Gold Fish Casino offers respins with cascading symbols, where filling a row with symbols awards prizes. Plus, a machine in Jackpot World with two different modes, and a bonus in my KONAMI where landing symbols awards hidden prizes above the reels.

This report highlights 2024's biggest insights for slots designers, including how purchasable bonuses boost engagement, how fast-paced competitions drain players' wallets, and how core-inspired mechanics distract players from their spending.

Candy Crush Saga launches a collaboration with the Warcraft IP, allowing players to join teams and compete in a tournament to earn individual and team prizes. Plus, a tile-clearing mini-game in Gossip Harbor and a collection season with narrative elements in Harry Potter: Hogwarts Mystery.

This report highlights 2024's biggest insights from the casual market, including how unlockable IAPs get players invested in purchases, the underused potential of multi-stage missions, and the increasing depth of mini-games.

Partnering with actors from popular shows and movies lets apps draw on IP without securing a licensing agreement.

Chain offers are the most popular and successful IAP trend across gaming markets. Non-gaming apps can follow gaming’s model by starting with free rewards, using finite chains, and experimenting with reward cadences.

We tore down Monopoly GO!’s mid-game economy to see how it uses reskinned events that are tied to core gameplay to create 8–10 event encounters daily.

TikTok AR filters have used interactivity and a strong potential for virality to generate hundreds of thousands of videos with hundreds of millions of views.

Archero releases a new mode in which players defeat waves of enemies to earn items they equip in a grid-based backpack. Plus, Call of Duty: Mobile introduces an auto-battle mode with an equipment system, and WWE SuperCard adds a wave-based mini-game.

Brawl Stars’ Angels vs. Demons expansion helped boost the app’s revenue by 60% WoW, leading to the app’s highest weekly revenue ever. Similar to other expansions released by Brawl Stars this year, Angels vs. Demons adds temporary abilities, but stands out by offering fewer, more powerful abilities that apply to all heroes and a deterministic progression to unlock each.

Age of Empires Mobile transforms the iconic PC strategy franchise into a 4X mobile experience. The app's core progression focuses on base-building, clubs, and gacha pulls—a significant departure from the civilization-building elements of previous Age of Empires titles.