Three legacy casual apps released seasonal collections within a month, highlighting collections’ growing popularity across the casual market.

Screwdom 3D has quickly risen to become the highest-grossing and second most-downloaded screw removal puzzler, generating over 10 times the weekly revenue of most comparable 3D screw removal apps.

Bloom City Match is Rovio’s first match-3 release in five years, which borrows heavily from Royal Match’s core loop and live ops but distinguishes itself through an unusually deep integration of its nature theme.

Phase 10: World Tour adds three new multiplayer mini-games, including a board game, bingo, and blackjack. Meanwhile, Redecor and Solitaire Grand Harvest both introduce their versions of a collaborative team event, and Royal Match offers a mini-game where players complete picture puzzles.

We analyzed thousands of social media posts from nine different apps to determine the best practices for growing player communities.

Choice-based playables can be just as effective as mini-game playables but cheaper to produce—representing a major opportunity across markets.

Strategy surpassed RPG as core’s top genre in 2024—driven in part by leading strategy apps adopting hypercasual mechanics.

Century Games’ Kingshot is a 4X app that closely resembles the developer's top strategy app, Whiteout Survival, but sets itself apart by adding hero-based tower defense, invasion events, and dynamic defense adjustments.

Empires & Puzzles offers an event where players spend premium currency to instantly max out the level of older heroes. Meanwhile, Arknights adds a betting mini-game, and Call of Duty: Mobile offers a challenge event with idle mechanics.

FunPlus’ DC: Dark Legion rises into the 15 highest-grossing strategy apps by combining 4X and squad RPG mechanics with the DC IP.

Subscriptions account for up to 49% of IAP revenue in top-grossing games, but only 18% of games use them.

Monetization teams can use end-of-game offers when players lose levels, break streaks, or fail events—but they aren’t the best fit for every player type.