Direct payment systems are convenient for users and create advertising opportunities for retailers. Adding loyalty programs drives UA and engagement, further boosting revenue.

Cash Tornado introduces a mini-game where players spin a row of ability symbols to attack enemies on a grid and trigger a free spin bonus. Plus, a mining mini-game with tasks, collections, and multiple maps in Bingo Party and a new cosmetic system in Cash Frenzy.

myVEGAS Quest is one of the most successful quest events released by any tracked casino app this year, increasing revenue by 46.7% 3Do3D. The event innovates on quest events with multiple difficulties by letting players engage with any slot machine to complete challenges and offering an accelerator IAP that encourages recurring purchases.

Matchmaking systems should balance latency, player skill, and wait times—and accurately predict player performance—to create balanced and competitive matches.

MARVEL Strike Force’s web store combines every major web store UA strategy to create a powerful app-to-web store loop—and introduces a clever innovation of its own.

POP! Slots introduces a social bonus in which players complete challenges in a Plinko mini-game to increase a multiplier and earn jackpots. Plus, an innovative triple bonus mechanic in Cash Frenzy and a jackpot mini-game in Cash Tornado.

Cash Tornado’s Brigid's Bingo follows a huge trend of machines with bingo mechanics, which have appeared in six other top slots apps this year. The introduction of bingo mechanics creates several ways to win, resulting in players always feeling close to earning prizes.

Supercell and Bandai Namco are using QR codes to make social features, like adding friends, inviting new players, and earning rewards for recruiting new players, more accessible.

Sonic Rumble marks Sega’s first joint project with Rovio since acquiring the studio in 2023. The app’s core gameplay revolves around 32-player matches in which players race or battle around intricate maps to collect the most rings. Sonic Rumble distinguishes itself from other party royale apps by including enhanced movement controls and extensive customization for all of the IP’s characters.

Century Star’s Truck Star combines polished match-3 gameplay with a progression involving restoring semi-trucks and heavy machinery.

Angry Birds 2 introduces a quest event in which players complete event levels in succession to upgrade characters and earn prizes. Plus, an upgradable ability in Trivia Crack and a battle feature in Candy Crush Saga.

Zen Match’s Achievements continues a trend of multi-stage mission events that dates back to 2022—and achieved the highest revenue impact of any mission event in tracked puzzle apps this year. Achievements innovates on this trend by letting players progress in all missions simultaneously but requiring them to claim rewards sequentially, encouraging players to spend if they're stuck on a mission.