Choice-based playables can be just as effective as mini-game playables but cheaper to produce—representing a major opportunity across markets.

Empires & Puzzles offers an event where players spend premium currency to instantly max out the level of older heroes. Meanwhile, Arknights adds a betting mini-game, and Call of Duty: Mobile offers a challenge event with idle mechanics.

Century Games’ Kingshot is a 4X app that closely resembles the developer's top strategy app, Whiteout Survival, but sets itself apart by adding hero-based tower defense, invasion events, and dynamic defense adjustments.

FunPlus’ DC: Dark Legion rises into the 15 highest-grossing strategy apps by combining 4X and squad RPG mechanics with the DC IP.

Strategy surpassed RPG as core’s top genre in 2024—driven in part by leading strategy apps adopting hypercasual mechanics.

Subscriptions account for up to 49% of IAP revenue in top-grossing games, but only 18% of games use them.

Monetization teams can use end-of-game offers when players lose levels, break streaks, or fail events—but they aren’t the best fit for every player type.

Bingo Blitz adds bingo cards with slot machines that spin when players daub spaces. Meanwhile, Cash Frenzy offers a maze mini-game, and Cash Tornado introduces a board game with two stages.

Adding collaborative mechanics to the casual market’s most successful mission format boosts Coin Master’s revenue by 18.7% WoW.

Royal Match leads the casual market in retention by offering a generous economy and puzzles that are just challenging enough to keep players engaged.

DoubleDown introduces symbols that players land to dress up a character, which boosts the value of prizes during a bonus. Meanwhile, Lotsa Slots lets players gamble their bonus winnings on a roulette wheel, and POP! Slots adds a cooperative heist mini-game.

Offering a mix of slow- and fast-paced bonuses creates dynamic machines that appeal to both of slots’ primary player types.