Adding mechanics from top ad creatives into base game content can help improve conversions.

GetRich GO offers a fresh take on board game coin looters by incorporating gachas that award heroes and upgradable dice skins.

Jackpot Master adds an expansion event centered around progressing in several mini-games. Meanwhile, Cash Tornado introduces an upgradable daily pick'em, and Bingo Blitz offers an optional auto-daubing card.

Adding time limits to bonus upgrade progressions enhances retention.

A trio of SciPlay apps adds monsters that players evolve to upgrade free spin enhancements. Meanwhile, DoubleDown introduces a circular reel set for respins, and POP! Slots offer a social bonus where players' avatars roam a reel-like board.

Top apps reduce or redistribute download friction by shifting required content away from install and into player-driven choices, onboarding flows, or moment-to-moment gameplay.

Event progressions that require players to obtain different collectibles each day promote retention at the start of new seasons.

Sunday City's job progressions, renovation systems, and multi-currency economy have helped it emerge as a top-three avatar-life app.

Developer VGW aims to leverage the Monopoly IP's success in casino to stand out in the saturated match-3 genre.

Gossip Harbor adds a merge event with battle mechanics and cascading merges. Meanwhile, Candy Crush Saga offers an event where players earn tickets for prize draws, and Travel Town releases an exploration-style event.

PUBG Mobile’s Card Collection System is the third seasonal collection released by a tracked core app in the past seven months.

X-Clash's heavy integration of hybridcasual mini-games in its core progression, as well as its bold marketing strategy, has propelled it into the top 20 strategy apps.